When it comes to beef, high quality sells
THE US beef industry was in crisis. Consumer demand for beef had fallen for 20 years to the mid-1990s. The industry had an eating quality issue, notably of consistency, as years of using all kinds of breeds had “mongrelised” the national beef cow herd. Consumer surveys showed that one in four steaks had an unsatisfactory eating performance.
Click here to read full note: https://www.beefcentral.com/news/kays-cuts-when-it-comes-to-beef-high-quality-sells/