US mission to boost red meat exports branded a success
The visit, which centered around the Annual Meat Conference in Texas, resulted in a number of valuable connections with American buyers, all of which have the potential to boost red meat exports. According to AHDB’s International Market Development Director Dr Phil Hadley, the event exceeded expectations and, while there are challenges in exporting to the US, the opportunities are plentiful.
“We know that we face a number of challenges exporting red meat to this market, including raising awareness of brand Britain and competing with countries that are already well-established and well-regarded by American consumers,” said Dr Hadley. “However, the reception we received from American buyers was very encouraging, with most giving positive feedback to the taste and high-quality of our red meat and even arranging meetings with our exporters to discuss possible orders.”
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