Matt Copeland with the U.S. Meat Export Federation gives a first-hand perspective on the opportunities for growing U.S. red meat sales to Africa.
Of the $5 billion of U.S. beef exported around the world through May of this year, only $8 million has been to Africa. But Africa is a very promising destination for beef variety meats, a low-cost protein that helps meet Africa’s nutritional needs. There is also growing interest in higher-end beef cuts that draw interest from Africa’s growing middle class.
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